Despite the significant reduction in deaths on Ireland’s roads, the portion of young males in the category 17 to 24 years of age (40%) has not changed. The purpose of this project is to target this group with a message that is delivered by their peers and is relevant i.e. if you’re a “motorhead” and driving cars is your “thing”, then the place to do it safely is in a controlled environment at properly regulated Motor Sport events and not on the public road.
Motorsport Ireland places great importance in being associated with road safety policies and our link to the Government authority responsible for the implementation of strategy in this area. We believe that for motor sport to continue it requires the will of the general population to permit it to do so. Being seen as part of a solution rather than part of a problem is key to this.